Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Billy Shuler
Billy Shuler
ROOTED IN COMMUNITY
Having lived in the Forney Texas for more than 24 years, I understand what makes our community and the people who call it home so special. From the concerts in the park at Spellman Amphitheater to the local eateries downtown and the football games at Jackrabbit stadium to the Independence Day celebration at the Community park, Forney is a special place that I am proud to call home. That’s what it takes to truly be a local real estate expert. Not just expertise in negotiation and marketing, but a love and understanding of our community and the people who live here. That’s just one reason to choose me to stand by your side and it’s the foundation of everything I do.
A SIMPLE VALUE PROPOSITION
I am passionate about educating buyers and sellers on the real estate process and committed to educating, mentoring and supporting my clients. I’m committed to listening to my clients needs and utilizing my keen negotiating skills to ensure a successful transaction. I bring a strategic yet personable approach to friendly customer care. My natural curiosity drives me to listen to and learn about the people I encounter. I am communicative, thorough, and detail oriented and I’ll be alongside you every step of the way. I want to be your friend in the business.
As an inquisitive person and intellectually curious, eager for knowledge and likes to inquire, research and ask questions I have earned the following Real Estate Certifications, Designations and Endorsements. SRS, ABR, SRES, GREEN, MRP, SFR, PSA, HFR, AHWD, CLP, NHCP, CREN, CBDA, CLME, CEBA, CREM, CSI, PLA & C2EX
The Shuler Group
Billy Shuler
Cell: 972.977.7311
Email: billyshuler@ebbyhalliday.com
Website: billyshuler.ebby.com
Julie Shuler
Julie strives to demonstrate the highest level of integrity and
commitment to the home buying or selling process for her
clients. Buying a home can be one of the most important
decisions in a person s life and selling a home can be
both financially and emotionally impactful. Julie believes
in total service to her clients and will negotiate the best
outcome for you and that is why Julie Shuler is the perfect
agent for you.
Born and raised in Texas, Julie has called the Forney area
home for over 24 years. She looks forward to serving you
in Forney or the surrounding DFW areas. With 28 years of
experience in accounting and business, she strives to be
someone in whom her colleagues and customers can put
their trust and faith. And most importantly, Julie brings fun
into every aspect of the process.
Julie has two children, and has a great time being Nans to
her four grandchildren. Julie enjoys playing cards and
traveling, growing in faith with her lady s study group,
and is truly passionate about serving the homeless and
less fortunate.
Why Ebby?
Ebby lived her life by a simple saying, "Do Something for
Someone Every Day". Considering that and
Ebby Halliday's Mission: People First, it is
evident that Ebby fits our own mission, to serve others.
The Shuler Group is certain that with our dedication,
perfection, progressive approach to marketing and
uncompromising service, combined with the
amazing Ebby Team behind us and their unparalleled
resources, we will create a winning combination.
We would be happy and honored to provide the high level
of service, professionalism, and knowledge that you
deserve. You are our priority, and we are here to serve you!
You are in good hands with Julie and The Shuler Group.
The Shuler Group
Julie Shuler
Cell: 214.673.0469
Email: julieshuler@ebbyhalliday.com
Website: julieshuler.ebby.com
Ebby Halliday
Forney, TX 75126
United States