Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
The Shuler Group
Billy Shuler
ROOTED IN COMMUNITY
Having lived in the Forney Texas for more than 24 years, I understand what makes our community and the people who call it home so special. From the concerts in the park at Spellman Amphitheater to the local eateries downtown and the football games at Jackrabbit stadium to the Independence Day celebration at the Community park, Forney is a special place that I am proud to call home. That’s what it takes to truly be a local real estate expert. Not just expertise in negotiation and marketing, but a love and understanding of our community and the people who live here. That’s just one reason to choose me to stand by your side and it’s the foundation of everything I do.
A SIMPLE VALUE PROPOSITION
I am passionate about educating buyers and sellers on the real estate process and committed to educating, mentoring and supporting my clients. I’m committed to listening to my clients needs and utilizing my keen negotiating skills to ensure a successful transaction. I bring a strategic yet personable approach to friendly customer care. My natural curiosity drives me to listen to and learn about the people I encounter. I am communicative, thorough, and detail oriented and I’ll be alongside you every step of the way. I want to be your friend in the business.
As an inquisitive person and intellectually curious, eager for knowledge and likes to inquire, research and ask questions I have earned the following Real Estate Certifications, Designations and Endorsements. SRS, ABR, SRES, GREEN, MRP, SFR, PSA, HFR, AHWD, CLP, NHCP, CREN, CBDA, CLME, CEBA, CREM, CSI, PLA, C2EX, CHS, CMA & CFSP
The Shuler Group
Billy Shuler
Cell: 972.977.7311
Email: billyshuler@ebbyhalliday.com
Website: billyshuler.ebby.com
Julie Shuler
– REALTOR®, The Shuler Group, Ebby Halliday REALTORS®
Serving Collin, Dallas, Ellis, Henderson, Hill, Hunt, Kaufman, Rockwall, Tarrant & Van Zandt Counties
Julie Shuler is more than a REALTOR® — she’s a trusted guide, a skilled negotiator, and someone who genuinely cares about the people she serves. As co-founder of The Shuler Group with her husband, Billy, Julie has been helping clients since 2021 with everything from buying and selling to leases, relocations, and investment properties. Her background includes over 35 years in finance, giving her clients a strong edge in navigating one of the biggest financial decisions of their lives. But for Julie, real estate is never just about numbers — it’s about understanding each client’s story, protecting their best interests, and making the process as stress-free as possible. Recognized for excellence with Top Producer (Feb 2025) and Top Group #2 (May 2024) awards, Julie’s success comes from a blend of market expertise, clear communication, and a deep commitment to client care. Faith and family are at the center of Julie’s life. Active in ministries and service to the poor, she brings the same heart for people into her real estate work. Whether you’re selling your current home, searching for your dream home, or making a move across the country, Julie and The Shuler Group are ready to help you every step of the way.
Quick Facts
• Licensed REALTOR® since 2021
• Co-founder of The Shuler Group with husband, Billy
• Experience in home purchases, sales, leases, relocations, and investments
• Client Care #1 Priority – Negotiation, Communication, Market Knowledge
• Over 35 years in finance
• Awards: Top Producer – Feb 2025 | Top Group #2 – May 2024
• Serving Collin, Dallas, Ellis, Henderson, Hill, Hunt, Kaufman, Rockwall, Tarrant & Van Zandt Counties
• Faith & family-focused; active in ministries and community service
Contact: 214.673.0469 | julieshuler@ebby.com https://billyshuler.myagent.site Office: 2900 Ridge Road, Rockwall, TX 75032
Ebby Halliday
Rockwall, TX 75032
United States